Hi! Come on in.

I'm Ann Storr, a fractional brand director and writing coach. I want to help you find that big voice that's hiding under the jargon, so you're making more money.

My clients are brilliant businesses who can’t quite find their voice. That’s costing them. This is where I come in. Get ready for a wild ride :)

Working with SMEs is magic because you're invested. You've built a brilliant business over years, and you know the value you offer. You care, and I care. So let's get you more customers.

We'll start by listening to you like a therapist, digging into your customer's emotions, and then working out how to tell the right people what you do, how you do it, and why that matters. Why they need you.

Then I articulate all of that, in your voice, and turn that voice into things that help you grow your business.

I've also created talks for appearances on the BBC,  and been featured in The Guardian, The Evening Standard and Psychologies magazine. My front cover of Girlguiding magazine with my mate Rache is a whole other story (don't get me started on the Friends of Nunhead Cemetary).

If you value the power of words and real human voices, if you want a is scientifically trained writer who values the nuance of words to give you confident, clear and compelling copy, I'd love to chat.

Where I write

Award-winning!

In December 2023, I won 26 Words Best Emerging Writer 2023. My work was described as "exceptional", "incredible in its range" and "courageous". I hope you agree.

A little more about me

This is the late great Rob. He's why I have a felt toy on my shelf. Please feed my 32kg-shaped sighthound hole with dog pics thank you.

After my first big brand client, I bought myself these bookshelves. 'Beauty and the Beast' vibes for days. I also knit the hat, and my children hate it.

I've taught sustainable food & cooking across the kitchens of London, the Beeb, Soho House and the Open University. 

And I love hosting book sessions, speaking about confidence, late blooming and the power of words. Being paid to talk about books is living the dream.