Results-driven writing with a dose of the ludicrous.

I'm Ann Storr, a fractional brand director, ghostwriter, and writing coach.

I want to help you find that big voice that's hiding under the jargon, so you're making more money.

Clearly I'm a little daft. Brand work is hard, and it's fun. So let's enjoy the ride :)

Your voice matters.

And yet I take my work seriously. Working with SMEs is magic because you're invested. You've built a brilliant business over years.

You know the value you offer. My clients know that I care about their success. 

So let's get you more customers.

Your story needs sharing.

I'll listen to you like a therapist.

Then I'll dig into your customer's emotions, and then I'll work out how to tell the right people what you do, how you do it, and why that matters.

If you want and need, I'll create a brand strategy that can take you where you need to go.

Then I articulate my findings into a voice that blends the brand you've built, and the brand your customers need to find and trust.

I'll turn that voice into copy, guidelines, and assets that help you grow your business.

So you think you need new web copy?

Helping people is important to me, so I wrote a three-part guide to help SME owners understand if the scope of their writing job - and avoid confusion and misunderstanding with writers.

If your business is expanding, and your website is letting you down, you know it's time to find a writer.

In under three minutes, you'll learn: 

+ What your problems are

+ How those translate to deliverables

+ What to do next

Where I write

Award-winning!

In December 2023, I won 26 Words Best Emerging Writer 2023. My work was described as "exceptional", "incredible in its range" and "courageous". I hope you agree.

A little more about me

I've created talks for appearances on the BBC, and been featured in The Guardian, The Evening Standard and Psychologies magazine. My front cover of Girlguiding magazine with my mate Rache is a whole other story (don't get me started on the Friends of Nunhead Cemetary).

If you value the power of words and real human voices, if you want a scientifically trained writer who values the nuance of words to give you confident, clear and compelling copy, I'd love to chat.

Do you use genAI?

In short: I use Otter.AI to transcribe most of my calls. I won't ever use generative AI to write content. My clients are paying for me to create something unqiue, not a mish-mash of stolen work.

Why the felt dog? And the lyrics?

Rob dog, my buddy.

This is the late great Rob. My coworker, exercise-prodder, and biscuit-snatcher from 2012-2025, I needed him in my headshot. He had a lot of feedback about my work, and trust me, it was rarely constructive, timely, or actionable.

By the time you book a call with me, I should have a tattoo of the dog. Not joking. Check in when you call!

Why the song lyrics and pop culture?

Brands exist within and around culture. Pop culture makes abstract ideas around brand easier to understand, and they're fun.

If we work together, I can recommend you dozens of books, podcasts, albums, newsletters - hit me up, ask for some recommendations!