My values

Forgive me, this might seem a little indulgent.

But I care about my work. A lot.

I care about my clients. When someone chooses to work with me, I am grateful. 

I care about helping you to get the results you need.

Here's how I get them:

Shaping confidence

Writing is a statement of intent. And writing is hard. I know: I didn't start trying to write until I was 38.

When you work with me, I'll hold the space for you to grow into your voice. 

Whether I'm helping a brand rediscover its roots or take a bold step towards its future, it's about clear, confident, compelling communication.

Writing a one-off piece, or helping a new thought-leader find her place on the global stage — your win is my win. I'm cheering you on as you succeed.

Let's be clear: for this to work you need to let me lead. You're the subject matter expert and I'm the storyteller. I need your time, your committment and your feedback.

Let's build something beautiful.

Embodying real voices

If you want your work to sound like people, then you've got to listen to people. To be interested in how people really talk. Not some brand automaton. And no-one says "unleashing potential" outside of SaaS marketing.

That's why I'm a writing student. That's why I'm always trying to improve my writing: so we can both get better.

Every person has a unique voice. For me to do my best work, I need time to get to know you. What makes you tick. How does information flow to you? 

Who are you? What are the turns of phrase that light you up? 

What does your audience need to hear? What drives them to action?

I'll bring these together and create something wonderful and new. Just for you.

What my clients say:

"Working with Ann was a game-changer for Barfly.

Ann's personality and energy were a breath of fresh air.

Her enthusiasm was contagious, and she brought a level of dedication and passion that exceeded our expectations.

We loved having Ann on board, and we are thrilled with the results of her work. Thank you, Ann, for helping us find our voice and making it shine!

Lizzie Carr, Managing Director, Barfly

Reflecting integrity

As someone who feared genetic research with tin-foil helmet reasoning, my post-grad career started at the Social, Genetic, and Developmental Research Centre.

I wasn't a planner.

By working with hundreds of academics, researchers, admins, clinicians, lab assistants, teachers, and PhD students, over thriving longitudinal research projects from New Zealand to the UK to California, I learned a deep care and respect for accuracy.

If I'm making a claim, it's based on evidence.

If I'm interviewing your clients, I will research deeply and listen. 

I don't sugar-coat my findings.

And,  nothing is in the DNA of your brand. It's impossible, inaccurate. It's just piss-poor lazy creative.

We'll really represent who you are, how your words can represent you to your customer, and how to be accurate whilst sounding brilliant.

Keep in touch!

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