My values

Forgive me, this might seem indulgent.

But I care about my work. I care about my clients, and what we're trying to make. When someone chooses to work with me, I am grateful.

If you're trying to reach new markets, increase your customer base, or just grow your business, I'd probably love to help you*.

Here's how I get results for brilliant businesses.

Shaping confidence

Writing is hard. I know: I didn't start trying to write until I was 38. When you work with me, I'll hold the space for you to grow into your voice.

Whether I'm helping a brand rediscover its roots or take a bold step towards its future, it's about clear, confident, compelling communication.

Writing a one-off piece, or helping a new thought-leader find her place on the global stage — your win is my win. I'm cheering you on as you succeed.

Let's build something beautiful.

Real voices

Come with me to the Fables Venn diagram. Because no-one says "unleashing potential" outside of SaaS marketing.

You know your business, so I need to know what makes you tick. How does information flow to you? Who are you? What are the turns of phrase that light you up?

Then I'll bring my expertise in interviewing, research, and storytelling to understand what your audience needs to hear, and what drives them to action.

Whether you're trying to write a website, an evidence-based Tone of Voice, or grow your thought leadership, let's create your unique, real voice.

Integrity

My career started at the Institute of Psychiatry, Psychology, and Neuroscience (really using my English Lit MA).

Working with hundreds of academics, researchers, admins, clinicians, lab assistants, teachers, and PhD students, I learned a deep care and respect for accuracy.

If I'm making a claim, it's based on evidence.
If I'm interviewing your clients, I will research deeply and listen.
Nothing is in the DNA of your brand. This type of 'science-lite' langauge is meaningless!

I'll really represent who you are, how your words can represent you to your customer, and how to be accurate whilst sounding utterly brilliant.