Word of mouth is gold dust.
Everyone in SME knows that receiving referrals are a brilliant way to get great results, and work with amazing people. Although I work with a wide range of SMEs, my clients have a few things in common:
+ CEOs, founders, or MDs of SMEs
+ 5+ years of trading
+ Staff of 5-15, plus a variety of fractionals, consultants, and freelancers
+ 5-10 year plan of growth, through increasing territory, or M&A
+ A tone of voice and brand that is not helping their business to grow
How do I help businesses to grow?
My most successful outcomes happen when I take a project and direct it: start with working on your brand messaging, then creating a story that unifies everyone behind a central idea. In my mind, my work sits squarely in three services: websites and branding, ghostwriting, and coaching.
Websites and branding
Ideally I'll bring together a team of freelancers to create your visual brand, build your site, and I'll lead on voice and copy.
Barfly and The Mix are examples of where I've had free reign to go hard, and it's paid dividends.
Ghostwriting
LinkedIn, long-form, and books all come under this banner. Again we start with learning your message and voice, and then I'll create unique, me-written copy.
Sadly all of my ghostwriting copy is behind NDAs, but we can talk results on a phonecall.
Coaching
Whether you need 1:1 writing coaching to take your place in the spotlight, or you have a team of employees who want to advocate for your brand, I combine kindness and tactical tips to help people understand why writing is hard, how they can make it easier, and start sharing your message.
Give a little, get a lot.
Your referral means a lot to me. It shows you trust me to deliver to people you respect. It saves me time. As a small business owner, that's money.
I offer a 5% finder's fee on all referrals that convert to a signed, booked job. It's paid in two payments, because I'm usually paid in two payments. The fee will be confirmed via email.
Your referral fee can be paid in one of two ways:
- Directly to you
- To a charity of your choice
Got a brief?
Want a 1:1?
If you need copy for a website, or you're looking for a new voice for your brand, book a call.
Let's crack your voice or story problem and get your brand unstuck in one 90-minute chat.
Praise is one of my love languages.
You're not the only client who thinks my work is a-okay. Here are other people's lovely words:
"We've gone through this process a few times before, but this is the first time we have words we can actually use, that we're proud of and we can say - 'this is us'.
We are so happy. You did such a great job."
Claudia Gård
CFO and co-founder, gofrendly
"By writing drafts that has captured my tone of voice and backing everything up with solid sources and fact checks, Ann makes the content creation both easy and fun.
Everyone that gets a chance to work with her should consider themselves lucky. You will have a blast, while getting your message across!
Ann’s work has enabled me to become a thought leader, and I’m loving it!"
Linnea Bywall
Head of People & Operations, Alva Labs
"Ann’s approach was both reassuring and really exciting.
It didn’t feel like just another job working with Ann, she pushed us as much as we pushed her to deliver creative excellence and she never made it feel like anything other than important and meaningful.
The first time we listened to her take on us, made the hairs on the back of my neck stand on end."
Tash Walker,
CEO & Founder, The Mix
Some of my happy clients :)
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