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Is your copy so out-of-date that you don't want to share your website? Do you hide your business card in your pocket?

Got products and services you can't explain, so no-one can buy them?

Did you use AI to write your copy so your copy is all "leveraging seamless solutions to harness potential automations" but your SME is built on building personal relationships?

Don't worry - use this guide.

"So you think you need new copy?" is a classic 20 questions self-help guide for anyone who wants to update their website*.

In under three minutes, you'll get clear on:

+ What your problems are

+ What to do next

Take the Fables "So you need new copy?" quiz now! 👇

Fables Lead Magnet part 2 v2 • Feb 26 (5)

And if you just want to book a call, go ahead! 

* I used to work in longitudinal psychological research. I love magazines. Self-help books changed my life. I watch too much TV. Please, enjoy the lovechild you find here.

There's more...

After you've completed your quiz, you'll receive a guide to what people consider within their scope.

Your next step? Booking discovery calls. But how can you make sure you're prepared? And what do freelancers want to learn?

Your final guide wil give you 10 questions you should ask a freelance writer, and 10 things freelancers want to learn.

All content copyright Fables 2026, because it's mine, I wrote it.

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