What's new for Fables
Since the beginning of 2024, most of my work has been ghostwriting. So that means NDAs and not much to share. This is my new home for mini-monthly updates from Fables.
March 2026
Interviewed on ITV news.
On 15th March, ITV News interviewed me about the impact of MTD ITSA for the self-employed. I'm a proud tax-payer and believer in the state. I also I wish HMRC paid more attention to Amazon, Google, Meta and their ilk, than bully-boying small business owners.
Sadly I didn't make the cut, but I did get my copy in the can in one take.
Launching a practical guide.
Do you think you need new copy? Are your words so lumpy that you cringe when you share your site with a lead? Is your site creating more blushes than business?
If you're starting to shudder when someone asks to see your site, take the Fables test, and learn what you might need to do next.
Lecturing at Sussex Uni.
Life-goal achieved! Dr. Mariachiarra Restuccia invited me to lecture her second-year undergrads on the business-case for Tone of Voice work.
In the days after, students dropped into my DMs. Helping young people understand the importance of voice and words was a privilege. Next lecture? One for teachers!
New nice words
"As soon as we saw Ann's site, we knew she was right for us.
We didn't expect a writer to take time to interview our customers 1:1, to be so curious, or to care so much about our project. It was clear from day one that she totally understood what we were trying to achieve, and she brought all her expertise to our firm.
She listened, she challenged us, and she delivered words that capture who were are.
Ann is an essential tool in our business growth."
Accountancy firm owner, London, UK
All content copyright Fables 2026, because it's mine, I wrote it.