The Mix

Founded to challenge the mainstream.

But hardly the outsiders anymore.

Tash Walker founded The Mix to challenge market research norms: baggy research briefs , bad attitudes about participants and rarely driving commerical results.

In their ten years of business, The Mix has grown to a partner-owned business of 30. Their clients are global, their first New York office was about to open, and they were signing agreements for a large office in Bermondsey.

After 10 years of business, a more mature and nuanced tonality was needed. 

How could their copy embody their new maturity, leave arguments behind and step into a leading their industry - but not fade into the middle?

Intimacies, emotions, and hard-won truths

We discovered resonant words: Texture. Friction. People.

 We started uncovering words and phrases around how we prioritise reality over assumption, friction over simplicity, strategy over guesswork.

However, with no brand story and no Tone of Voice, capturing the poetic, playful and characterful spirit of The Mix wasn't likely to happen.

We drafted a story to present to the board; without something aspirational, bold and future facing, we weren't likely to articulate either ambition or mindset.

We found a story that would speak to the ambition and hopes of their ideal customers, that captured the voices of the board, the team and their customers. We found a nuanced, tonal story that delivered texture, friction and the voices of the people who share their stories that drive the insights of The Mix.

Our story, their showreel

Our narrative captured The Mix's mission and vision.

The Creative Director repurposed our story into a reel, highlighting their expertise in engaging, dynamic creative work that delivers impactful results. 

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Ann’s approach was both reassuring and really exciting. Handing over your thoughts to someone else isn’t easy, but she had a terrific manner, she really listened and sought out knowledge about us so she understood completely what we were after.

It didn’t feel like just another job working with Ann, she pushed us as much as we pushed her to deliver creative excellence and she never made it feel like anything other than important and meaningful.

The work she produced absolutely understood our brief. The result has been copy we are in love with. 

The first time we listened to her take on us, made the hairs on the back of my neck stand on end.

Tash Walker,
CEO & Founder

We love to hear about new work.

Drop us an email info@fables.agency