The brief
Brand story | Tone of Voice | Content Strategy
Multi-channel copy | Thought Leadership | Coaching
Alva Labs needed to get out of Stockholm and to the world stage.
A complex message about psychology, AI and psychometrics was lost in terse and unpersonal academic American English.
They needed help to find their story, have some fun and take their place so they can change the world of recruitment.
The friction
Alva Labs shares a commitment to hard science. To science's love of triple checking. But, they also love the pace of start-up life. What was going to change?
Sharing stories
Working with a brand strategist, we found the truth at the heart of Alva: helping people achieve their goals, beyond the social capital of CVs.
The voice I created captures the joy of science-nerds who know that complex research can change people's lives for the better.
After sign-off, I was booked to create, deliver, and roll-out Alva's new content strategy.
Beautiful people
Coaching leaders and team members, writing, briefing illustrators and the ad agency (even stepping in to cover leadership during that Swedish summer break), I launched and ran Alva's content strategy: blogs, story-driven case studies, academic reports, e-books, keynotes, speeches, cartoons, ad copy and product videos.
Key content results
+500%
increase in read time
+2,600%
increase in monthly readership
+32,025%
increase in content entrances
Something was missing.
Our content machine was working, and now it was time to find a face and a name to help people connect with Alva. During my content meetings, it seemed clear: their head of ops, Linnea Bywall, seemed the obvious option.
Linnea Bywall, HR coach
After launching Linnea as Alva's public face, she wrote op-eds in Start-Ups magazine and Sifted, received noteable mentions as a woman to watch in TechTound and AIHR. She's writing blogs, joining panels and owning her expertise, taking Alva onto the world stage.
The reviews
"Together Ann and I have written newsletters, blog posts and plenty more. By writing drafts that capture my tone of voice, and backing everything up with solid sources and fact checks, she makes content creation both easy and fun.
Ann never stops to amaze me on coming with great examples for content, asking the right questions, being super open to feedback and discussion and really pouring her heart and soul into the process.
Everyone that gets a chance to work with her should consider themselves lucky. You will have a blast, while getting your message across!
Ann’s work has enabled me to become a thought leader, and I’m loving it!"
Linnea Bywall, Lead, People & Operations
Alva Labs
"It’s not always you get to work with individuals who look beyond the job description and take responsibility for the wider business outcomes - especially not when hiring freelancers.
Ann, however, did just that - always putting the business needs first and helping us in the best way possible."
Gustav Wallberg, Marketing Lead
Alva Labs
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