Brand identity | Brand story | Tone of voice
Manifesto | Creative editorial | Editing
x+why want to do more than connect businesses: they want to change the way business works - for good.
Researcher, consultant and writer Richard Johnson had written it: Mission Lit.
Packed full of ideas, interviews and thoughts, it had potential to deliver unique and bold brand positioning.
Uncovering the core ideas, increasing the accessibility and creating opportunities, Mission Lit offered x+why enormous potential to extend their brand and prove their hypothesis: doing good is good for business.
Creating the space for Richard's ideas to shine, time to articulate himself and a process to fact-check every assertion, we created an process that allowed Richard's takeaways to land.
Oatley x Blackstone.
Product Planet Market Fit.
Monzo and crowdfunding.
We took big ideas, found the simplicity, made them actionable.
Mission Lit workshops now provide added value to x+why. Author Richard Johnson is giving Mission Lit workshops across the country, inspiring change and action.
And, when x+why needed a new tone of voice, they came to Fables, and we knew just how to help (check out the x+why project 👀)
“Ann was the savior of Mission Lit - without her, the book wouldn't exist.
We decided to work with Ann to edit Mission Lit because she understood the potential of the project to act as a bold, dynamic piece of brand positioning. From the outset, Ann proved herself to be intelligent, fun and disciplined.
Ann’s a talented inter disciplinarian, bringing the best of her wide experience to help our project to succeed.”
Phil Nevin, co-founder and COO,
We love to hear about new work.
Drop us an email email@example.com