The brief

Copy | Content | Ghostwriting

Sana was prepping for Series B. They needed a storyteller who knew the HR space.

More than that: Sana needed a writer who understands their customer’s problems. And interview them, to learn their stories. To craft nuanced stories that would deliver ARR and growth.

The friction

SEO-packed blogs weren't the right fit for Sana's brand. To deliver compelling and effective B2B SaaS communications to bring warmth, humanity and sell the benefits of a product to their Ideal Customers.

One ad gets results

Seriously, do you ever share an ad? Love something so much you ping it to a friend?  When the content works, it works.

5,362

profile views from one piece

1,175 

MQLs

x4

My content lowered the cost of meeting acquisition four-fold.

The review

"Ann was more than a freelance writer to us; she was part of our team.

Collaborative, supportive, and flexible, Ann adapts to the changes of a fast-paced scaleup and communicates brilliantly.

She helped us create the fuel for our demand generation engine from the ground up.

Thanks to her customer and brand-led approach, Ann embraced the Sana tone of voice while consistently writing with empathy and nuance —whatever the context."

Lauren Crichton, Marketing Director

Sana.ai

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